Results-Driven Business Growth
Visibility:
Increasing visibility from search markets and target audiences.New and existing brands that require
Lead Generation:
Increasing leads and enquiries from those in the market, for bespoke services
Online Sales:
Increasing ROI and profits from product sales via ecommerce shopping advertising
Need your products and services to appear at the top of Google’s search results? Invest in a Pay Per Click search advertising package and enjoy more sales instantly – or have us optimise your existing campaigns to enjoy cheaper cost per acquisition – or you won’t pay a penny.
For those brands that want to sit at the top of Google for important search queries, and when dominating the natural (organic) search results isn’t enough, Pay Per Click search advertising (formerly known as Google Adwords) can be a highly profitable means of increasing website traffic and sales in a way that can scale to huge proportions.
If you are interested in getting a free PPC review of your existing campaigns, or if you want to get going with a new paid search advertising campaign, just drop me a line, or learn more about our pay per click packages or advertising
Need your products and services to appear at the top of Google’s search results? Invest in a Pay Per Click search advertising package and enjoy more sales instantly – or have me optimise your existing campaigns to enjoy cheaper cost per acquisition – or you won’t pay a penny.
See how my results-driven PPC optimisation services help grow businesses. View recent results & get a FREE Google Ads account review & recommendations.
In-house marketing teams and outsourced pay per click management agencies often reach the limits of their knowledge when it comes to improving Google Ad campaigns. For this reason it is always best to get a second opinion from those who are able to review campaigns, spot untapped opportunities and uncover and channel wasted spend into more profitable areas.
The more often your potential customers are reminded about the benefits of your products, the more likely they are to buy from you. For this reason we target lists of your site’s previous visitors and serve them with image ads on the other sites they visit on the web. This also allows us to attract visitors who abandoned their shopping carts, thus helping to pick up all those previously missed sales.
Google’s Display Network (GDN) includes countless websites that are happy to display your ads. Cost per click is cheaper for display ads than search ads – and the responsive graphic image ads we create work perfectly in all sizes. Better still, we use the wording of your best-performing text ads to ensure high click-through rates and more conversions for the lowest possible cost.
Gone are the days when half of an advertiser’s budget is wasted. By split testing ads against each other it is a straightforward task to come up with optimal wording to generate higher click-through rates and sales conversions. We routinely pause all of your worst performing ads and make variations of the best ones to refine ad copy in a way that results in the most sales.
Reaching out to new potential markets with display network ads and pulling them to landing pages is one of the most effective ways we increase leads and sales for clients. We can do the relevant research and target your ads at those potential customers whom Google knows have shown an interest in your product via their use of keywords or even their gender, age and annual income.
Having ads that fill a larger area in Google’s search results is a surefire way to display more product benefits and features and generate more clicks from your search market. We do this by creating a range of ad extensions such as sitelinks, callouts, reviews and call extensions that not only make your ads bigger than those of your competitors but also make them more noticeable.
Do you run an online “shop” or is it a “store”? Do you offer “services” or “solutions”? Do potential customers include the name of your city in their search query, and do they add qualifier words such as “best”, “quality”, “affordable” or “cheap”? We conduct extensive keyword research and bid on a full range of keyword phrases to ensure we uncover those that make the most sales.
Google just loves taking your money and one of the most wasteful ways it does that is by displaying ads to searchers who are not interested in your products. We monitor all search queries and manage negative keyword lists to ensure a bid on “London shoe shops” won’t waste your budget by displaying ads to those searching related but irrelevant phrases like “Jobs in London shoe shops”.
Not everyone is aware that the best results are achieved by writing adverts that pull on the emotions of a potential customer while listing the benefits they will enjoy from your product features. We know from experience that good copy can not only generate higher click-through rates, but also increase a page’s “quality score” which reduces how much you pay for each click.
Google’s Display Network (GDN) includes countless websites that are happy to display your ads. Cost per click is cheaper for display ads than search ads – and the responsive graphic image ads we create work perfectly in all sizes. Better still, we use the wording of your best-performing text ads to ensure high click-through rates and more conversions for the lowest possible cost.
The more often your potential customers are reminded about the benefits of your products, the more likely they are to buy from you. For this reason we target lists of your site’s previous visitors and serve them with image ads on the other sites they visit on the web. This also allows us to attract visitors who abandoned their shopping carts, thus helping to pick up all those previously missed sales.
Although Google provides the “display planner” tool to help advertisers select which websites to place their ads on, we find a better option is to select and bid on specific sites by hand. This avoids wasting advertising budget on low-quality sites – and by adding placement exclusions we ensure your ads won’t be placed in apps, error pages or dubious and unrelated sites.
By adjusting bids for the individual sites your ads are displayed on we are able to send the right amount of budget to each type of targeting option used. We also adjust bids to ensure your ads are visible in optimal ad positions on desktops, tablets and mobiles. In this way we are able to save display network advertising spend and funnel your budget to the targeting methods that generate the most conversions.
Learning as you go along is an expensive mistake many businesses realise after wasting a large amount of budget on image ads. Instead, your in-house team can gain a deeper understanding of how to generate sales through advertising by watching how a Google display network expert does it. They can also learn to use time-saving third-party tools and how to spy on competitor ads, keywords and bids.
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