Pulling celebs into the studio with psychological conversion testing
Where do Sting, Springsteen and Lauren Hill go to have their latest releases mixed and produced? The answer is Supreme Tracks studios in New York City. Martin helped the firm woo high-profile customers with landing page copy that exploits cognitive biases with a/b split testing and little-known conversion rate optimisation techniques.
Where do Sting, Springsteen and Lauren Hill go to have their latest releases mixed and produced? The answer is Supreme Tracks studios in New York City. Martin helped the firm woo high-profile customers with landing page copy that exploits cognitive biases with a/b split testing and little-known conversion rate optimisation techniques.